Monday, July 6, 2009

A little creativity can go a long way

This video is pretty incredible. I love it when people use something simple and readily available (like your computer's built in webcam) and combine it with an awesome concept to make something that can stand up against videos with much higher production value and overhead costs. It reminds me of the saying "You have to spend money to make money." Which is true to some extent but if you have a great idea, you can disprove it. A lot of people think you have to spend money to make something that lots of people will want to watch (and generate those precious e-impressions— oooooooh), but if you have a great concept and willing participants, you can buck that trend as well.

Cool song, too. I have to think that creatives were involved with this video....

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