One thing that I wish these corporations did was make this content downloadable and easily available through a branded web site. That way you could watch the video on a Nike youtube channel (I'm sure there is one), then click on a banner that would take you to Nike's website where you could buy the shoes while it is still fresh in your mind. It would generate and facilitate impulse buys, something that is usually reserved for gum and candy at the point of purchase. Seems pretty straightforward and simple, huh?
Bottom line is — this video is effing sweet. Kevin Durant has the funniest flow, Mo Williams the best outfit, and Rashard Lewis wins best hair running away. Sorry new A.I., you didn't win anything (best multiple-finger ring?). Enjoy.
*PROPS TO NIKE for launching the branded website!*